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Wireless Wednesday Live: Katherine Bruce, Market Insights at Cotton Incorporated

Cotton Incorporated’s annual Lifestyle MonitorTM survey found consumers decreasing their gift-giving budget 8% this year, from $914 in 2023 to $844 now.



However, that doesn’t mean gift givers won’t be indulging in gifts. Once again, clothing will be a top choice for gift-buying, with nearly 7 out of 10 consumers (69%) saying they would like to receive clothing as a gift this holiday season. With slightly lesser budgets, consumers are still looking for higher-quality purchases, as more than half say they look for cotton when shopping for clothing gifts.


Dr. Katherine Bruce, manager of market insights at Cotton Incorporated, joins Rick to talk more about the holiday shopping survey and what shoppers should look for when they’re buying clothes for family and friends.





Topics:


Considering the uncertainty of the economy, are shoppers changing their habits from previous years?

What were some of the more interesting results of this year’s Lifestyle Monitor™ survey?

Where is the inspiration for choosing clothing items coming from?

How can shoppers check the quality of the clothing items they purchase for gifts?

Where can we go to learn more?


Katherine Bruce, Ph.D. serves as manager of market insights for Cotton Incorporated. In her role, Katherine creates actionable understandings from U.S. and international consumer and retail research, such as Cotton Incorporated’s Lifestyle Monitor™ survey and Cotton Incorporated & (Cotton Council International) CCI’s Global Lifestyle Monitor™ survey. Katherine’s passion as a sociologist builds on her experience designing, conducting, analyzing, and distilling market research into witty and insightful presentations of the data.


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