US Weekly providing new platform for celebs to sell products

For decades, millions of fans have trusted Us Weekly for the latest celebrity and entertainment news online and at the newsstand. Now, trend-seekers can explore, discover, and purchase the hottest celebrity-inspired products with a few simple clicks at UsNow.com.

"At UsNow.com you'll find craze-worthy products, including exclusive bundles from Toni Braxton's Nude Sugar and Lala Kent's Give Them Lala Beauty, to help you look and feel like a VIP," said Doug Olson, chief media officer and president of A360 Media. "We collaborated with 35 brands led by the nation's most recognized celebrities to curate more than 250 launch items in the fashion, wellness, beauty, and home categories."

New items from the leading brands will be added frequently. Trending brands by category include:

Fashion – the latest eyewear, apparel, and jewelry:

Danish protective eyewear Christopher Cloos created in collaboration with supermodel Elsa Hosk and legendary quarterback Tom Brady.

Stylish cover-ups and casual wear from Pitusa, a female-led brand employing a female-run and operated atelier, and sustainable fashion from YesAnd, designed by Marci Zaroff.

Stunning fine jewelry from Luna Skye by Samantha Conn, and bold pieces by Saint Moran.

Wellness – spa-quality therapies, relaxation gifts, and fitness recovery products:

Infrared sauna blankets from HigherDOSE and red light therapy from Vital Red Light and beauty gadgets by CurrentBody Skin.

Relaxing Baloo Living weight blankets, also raved about on the POOSH's Holiday gift lists, and whole-body support pillows from Yana Sleep, a highly rated consumer favorite.

Workout recovery tools, including Mark Wahlberg's favorite massage gun by Power Plate.

Beauty – quality skincare, iconic makeup, and luxury hair accessories:

An exclusive "booty bundle" from Toni Braxton's Nude Sugar, which includes Toni's Luminous Splendor skin cream and Sugar Plum Elixir Restore & Renew Body Serum.

TV-personality Lala Kent's "Us Weekly Bundle" filled with red carpet-worthy products from Give Them Lala Beauty.

Pretty Mess Hair luxury hair extensions from The Real Housewife of Beverly Hills star and singer Erika Girardi, also known Erika Jayne.

Home – enviable entertaining and home décor items, better-for-the-planet bedding, and hostess surprises:

Unique crystal-infused manifestation candles and home entertaining products from Jill and Ally, and homeware sets and glassware from Leeway Home.

Sustainably sourced Farm To Home organic bedding at an affordable price.

My Drink Bomb artisan cocktail and mocktail drink infusions.

Shoppers and pop-culture enthusiasts can also browse "Get TheLook," a shoppable page featuring the latest style duds and adorn accessories worn by celebrities. Current items include Sant & Abel pajamas, loved by TV host and executive producer Andy Cohen.

UsNow curators look for unique, luxury, and trend-forward items from popular entrepreneurs that readers are sure to fan over.

"Jill and Ally is a give-back brand that's always grown by word of mouth," said Jill Zarin, co-founder of Jill and Ally. "Ally and I develop products based on our personal interests and the feedback we hear from fans. We're thrilled to partner with UsNow to help us scale our business and keep the buzz going around what's next!"

The Us Weekly brand is part of A360 Media's entertainment selection which maintains No. 1 market share in total newsstand circulation in their category and includes the fastest growing brands on digital platforms. To build and design UsNow, Us Weekly and A360 Media created a dedicated eCommerce team leveraging the company's extensive logistics ecosystem and deep direct-to-consumer (DTC) experience from parent company Accelerate360.

"UsNow connects Us Weekly's celebrity culture with the eCommerce demands of today's consumer," said Trey Holder, chief business officer and president of distribution & logistics of Accelerate360. "Shoppers draw inspiration from trending content online — and Accelerate360's logistics network and online experience allows them to engage in purchases at the moment of discovery."