Sports tech and innovation at CES 2024
Panels, discussions and displays. Sports tech at CES.
How Data is Unlocking The Fluid Fan
10:00 to 10:40 AM
Gen Alpha. Values-Driven Fans. Streamers. Festivalists. These words describe the most coveted fan of the future: the Fluid Fan. For the first time, brands and properties are using data-driven audiences and business intelligence to find and acquire these fans, and this panel will explore how they're doing it, and how well it's working.
Kate Johnson / Marketing Director, Integrated Brand, Content, Sports Partnerships, Google
Christine Wylie / Sponsorships & Partnerships, Sports, Verizon
Wendell Scott / Senior Vice President, Ad Sales, Disney
Josh Walker / CEO, Sports Innvovation Lab
From Buzz To Business: The ROI of Women's Sports
11:00 AM - 11:40 AM
Women's sports has taken center stage as investment and rights deals soar, but brands are still determining the real ROI behind the fanfare. Sports Innovation Lab is bringing the real data and case studies behind the brands who are raking it in with their women's sports sponsorships.
Andrea Brimmer / Chief Marketing & PR Officer, Ally Financial
Andrea Hopelain / SVP of Brand, EA Sports
Harish Sarma / Global Head of Sports & Gaming, TikTok
Brian Lawlor / President, Scripps Sports, The E.W. Scripps Company
Gina Waldhorn / Chief Marketing Officer, Sports Innovation Lab
2034: A Sports Odyssey - Imagining the Stadium of the Future
1:00 PM - 1:40 PM
In this panel, leaders from the broader sports and entertainment venue ecosystem come together to discuss three themes that will drastically change the live sports experience in the next ten years: AI, Mixed Reality, and Cybersecurity. Hosted by Sports Innovation Lab, the fan intelligence company building the Sports Data Cloud, the session will be tailored to speak to senior executives from blue chip brands, global technology companies, and venue owners & operators.
Mariya Zorotovich / General Manager, Venues & Gaming, Intel
Andy Hook / Market Strategy Lead, Food & Beverage, Oracle
George Connors / SVP, Everi
Ken Lovell / SVP, Golf Technology, PGA Tour
Jeb Terry / President & CEO, Cosm
Abe Stein / Head of Innovation, Sports Innovation Lab
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