Sports at CES takes center court

CES's sports-focused programming will take place this Wednesday from 1 - 3:40 p.m. PT at the ARIA Resort & Casino's Joshua 8 meeting room.

Sport interacts with every industry. Journalists of all backgrounds - tech, politics, marketing, consumer goods, etc. - all cover sports as a crossover topic because of its well-documented influence on society and business. We invite you to attend four afternoon sessions and be inspired for your next story with fresh perspectives from global leaders like Amazon and IBM discussing:

AI - Strategies from the world’s most effective sports brands you can employ right now

Marketing - How to capture new customers by advertising through sports

Sponsorships - Measuring the effect of sponsorships on customer behavior

Data - Revealing the most valuable audience segments to advertise to in 2025

Speakers include executives from Amazon, iHeartMedia, IBM, Kellanova, EW Scripps, NHL, the NFL's Las Vegas Raiders, and the WNBA's Las Vegas Aces.

For more session information from CTA's official CES sports programming partner Sports Innovation Lab, visit https://www.sportsilab.com/ces2025.

Bonus Session:

On Thursday, Jan. 9, hear from the Los Angeles Clippers, Los Angeles Rams, spacial identification solutions provider AiFi, and fan data and insights company Sports Innovation Lab as part of the CES Great Minds series, as they discuss THE LIVE VENUE EXPERIENCE. You'll learn about the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience.