Small Business Saturday celebrates 15 years

Shop small on Saturday, November 30, 2024.

Saturday, November 30, 2024 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. When your dollars stay in your community, you help small businesses thrive and your neighborhood prosper. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17 billion according to the 2023 Small Business Saturday Consumer Insights Survey(Link is external) commissioned by American Express.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2024 holiday season by encouraging consumers to support our nation’s independent businesses this Small Business Saturday and all holiday season long.

Support and shop small.