Outside acquires apps

With it's digital platform, Outside is on a buying spree.

MapMyFitness is a suite of GPS-based tracking apps across different sports. In addition to the general MapMyFitness app, Outside will acquire MapMyRide, MapMyRun and MapMyWalk apps.

The apps will be integrated into Outside's digital platform, which has over 20 million registered users and 830,000 paid subscribers.

The MapMyFitness acquisition will put the company at "well over 1 million" paid subscribers, Thurston said. Its suite of apps will bring more than 80 million registered users to Outside's digital platform, giving the company unprecedented first-party data and advertising reach across outdoor and active lifestyle enthusiasts.

In addition to owning dozens of outdoor enthusiast media brands, such as Yoga Journal, SKI, Climbing and Backpacker, Outside also owns mapping apps, including Gaia GPS and Trailforks.