LoJack finding value and exposure in NASCAR partnerships

Leading stolen vehicle recovery and connected-car solution – LoJack – partnered with Zeigler Auto Group aboard Spire Motorsports' No. 77 at the Straight Talk Wireless 400 NASCAR Cup Series Race.

Piloted by Rookie of the Year frontrunner, Carson Hocevar, the No.77 will prominently display both co-primary sponsors during the Cup Series Playoffs race. LoJack will be on the hood with Zeigler.com across the sides with its now signature Zeigler Auto black and yellow scheme.

"Our solutions are trusted by 9 out of 10 of the largest US dealership groups, serving 25,000 locations nationwide," said Alberto Cairo, CFO of Solera, LoJack's parent company.

"For dealerships like Zeigler Automotive Group, we're not just providing sophisticated lot management; we're offering peace of mind through advanced vehicle recovery and security features. As we return to sponsor the 77 car, it highlights LoJack's continued commitment to this partnership, both on and off the track, and we're excited to again demonstrate how our technology delivers immediate results in speed, precision, and security, valued in both racing and the automotive world."

This is Lojack's third year joining Zeigler Auto Group as a partnering sponsor. LoJack also appeared aboard the 77 at Michigan International Speedway earlier this season.

Zeigler's relationship with LoJack expanded a few years ago to include LoJack's top-of-the-line nationwide GPS coverage and its leading stolen vehicle recovery technology on all of the dealership group's cars at its 41 locations in Michigan, Illinois, Indiana, and Wisconsin.

"LoJack empowers us to deliver an outstanding experience for our customers at every stage of the vehicle lifecycle. From the outset, our clients can have peace of mind knowing that, in the unfortunate event of loss or theft, their vehicles can be quickly and seamlessly located and recovered. With LoJack's advanced tracking technology and extensive network, we ensure that our customers enjoy enhanced security and support, reinforcing our commitment to their satisfaction and safety," said Aaron Zeigler, president and owner of Zeigler Auto Group.

Customers also have access to the LoJack App with features to find your car 24/7, driving alerts, trip history, geo fencing, service reminders, low battery alerts and more.

Hocevar has notched one top-three, five top-10, and 12 top-15 finishes during his impressive rookie season in NASCAR'S premier division. A standout in the NASCAR CRAFTSMAN Truck Series, he gained attention by finishing third in 2023's series' championship points standings with four wins and 11 top-five finishes, demonstrating his skill and competitiveness among NASCAR's most seasoned drivers. Since his CRAFTSMAN Truck Series' 2019 debut, he has amassed one pole, four wins, 21 top fives, and 33 top 10s. He also secured two top-10 finishes in five NASCAR Xfinity Series starts in 2023. Additionally, his involvement in various community initiatives highlights his commitment to making a positive impact beyond racing.

"I'm excited to be back at Homestead this time for the Cup Series Playoffs. It's a special track for me made even more special with the support of LoJack and Zeigler," said Hocevar who won last year's CRAFTSMAN Truck Series' Baptist Health Cancer Care 200 at the 1.5-mile paved oval. "What I love about LoJack is how they provide their customers with essential insights like driver behavior tracking, low battery alerts and trip history; so they can be as safe as possible. "

The Straight Talk Wireless 400 from Homestead-Miami Speedway was televised live on NBC Sunday, Oct. 27 beginning at 2:30 p.m. Eastern Daylight Time (EDT). The 34th of 36 races on the 2024 NCS schedule was broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.

LoJack, a Solera company, is a leading connected car solution. Built for dealers and their customers, it features industry-leading technology that provides efficient lot management, increases aftermarket sales, boosts customer retention, and protects vehicles. With real-time visibility and rich data insights that enhance key facets of the dealership, LoJack provides more than just theft protection. For consumers, LoJack keeps vehicles and loved ones safe with 24/7 GPS monitoring technology and speeding alerts, trip history, and theft assistance that recovers stolen vehicles with a high recovery rate. In 2022, LoJack was acquired by Solera, the global leader in vehicle lifecycle management.