Keurig Dr Pepper aims for growth in energy drinks

SFA member Keurig Dr Pepper has built a diverse energy drink portfolio, including brands such as Ghost, C4 and Black Rifle, and expects to achieve over $1 billion in retail sales in 2025. The company aims to secure a double-digit market share in the coming years by enhancing its operating structure and completing the remaining 40% stake in Ghost by 2028.