Fastest growing Youtube demographic... todlers

The Wiggles, the world's most popular children's entertainment group, are delighted to unveil Wiggle and Learn, a groundbreaking new series designed exclusively for YouTube. This pioneering production explores crucial early childhood themes, including language development, basic math, social skills, health and world understanding.

Offering a comprehensive and engaging educational experience for young learners, Wiggle and Learn debuts on The Wiggles YouTube Channel on Friday, February 23 with the first episode, "Let's Learn about Animals!"

Wiggles & Learn, the first-ever made-for-YouTube series by The Wiggles debuts on The Wiggles YouTube channel on Friday, February 23 with the first of 40 episodes, "Let's Learn about Animals!"

Wiggle and Learn draws from contemporary thinking in early childhood learning, with content designed to foster active participation and engagement so as to generate the best learning experience.

New episodes will be released every two weeks, with season one comprising 40 episodes, each lasting 30-minutes. This amounts to 20 hours of enriching educational content for preschoolers focused on learning through the joy of music and play. Featuring the world's favorite children's music group, every episode features one of The Wiggles alongside beloved Wiggly characters such as Dorothy the Dinosaur and Wags the Dog, who serve as hosts, with the remaining Wiggles joining throughout the episode, leading toddlers on fun-filled learning adventures.

Once again, The Wiggles show their mastery of edutainment, as Wiggle and Learn draws from contemporary thinking in early childhood learning, with content designed to foster active participation and engagement so as to generate the best learning experience. Wiggle and Learn has been produced with audience engagement in mind with primarily close-up shots, so children feel like The Wiggles are speaking directly and only to them.

Anthony Field, the Blue Wiggle and the group's founder acknowledges the pivotal role of YouTube in children's entertainment and said: "YouTube continues to be one of the most significant platforms for children's education and entertainment. While we've produced unique content for our channel previously, Wiggle and Learn represents our dedication to delivering regular, high-quality programming on a platform that our audience frequently uses and loves."