ESPN wants to partner with content creators

ESPN has discussed adding user generated content to its upcoming direct-to-consumer service, internally codenamed Flagship, set to launch this fall, an insider familiar with the matter tells TheWrap.

It is said that if the service decides to add user-generated content (UGC), it would not be included at launch.

CNBC’s Alex Sherman, who first reported and said said that the UGC content would be geared towards “a shared experience between kids and parents.” He added that the service may end up costing either $25 or $30 per month and that a final decision on pricing has not been decided. Pricing, a name and an official launch date are expected to come in the next few months.

In January, YouTube made up 10.8% of the streaming category’s 42.6% share, while Netflix made up 8.6% and Disney’s three services, Disney+, Hulu and ESPN+ made up a combined 4.7%.