Beyond NIL: Cavinder Twins, GATSBY Chocolate’s innovative low-cal chocolate bars

Haley and Hanna Cavinder, aka the Cavinder Twins, have announced a new NIL deal with GATSBY Chocolate, the low-cal, low-sugar, low-carb & high-fiber chocolate bars seen on this season’s premiere of Shark Tank. Created by a couple members of the team behind Halo Top ice cream, GATSBY Chocolate is by far the lowest calorie chocolate bar (including sugar-free brands) on the market with about half the calories & ¼ of the sugar compared to every other chocolate brand, but still contains all the melt-in-your-mouth decadence of premium chocolate. The partnership was brokered by the Twins’ management team, Jeff Hoffman and Alexi Hecht of ESM Sports.

The Cavinder Twins are supporting GATSBY Chocolate’s brand new Fudge Brownie flavor available nationwide at Walmart, along with a special edition Red Velvet flavor exclusively available to be won by fans in a Valentine’s Day digital contest. GATSBY Chocolate’s Fudge Brownie is gluten-free, dairy-free, low-carb & high-fiber with a mere 180 calories & 7 grams of sugar FOR THE ENTIRE BAR.

“After one bite, we knew we had to partner with GATSBY Chocolate,” said Hanna Cavinder. “This isn’t just a sponsorship to us, but a chance to really partner with and promote a game-changing product that has an opportunity to make a huge difference in people’s lives.”

“The world needs to know about GATSBY. The macros are insane,” added Haley Cavinder. “And with a taste that’s impossibly good given the calories, it’s no surprise it comes from the same people behind Halo Top ice cream.”

“Gatsby truly is the perfect brand for the twins. GATSBY redefines the convergence of taste and health and this partnership underscores the Cavinder Twins' brand duality across athletics and nutrition. Bonus, the Cookies and Cream is next level.” Stated Alexi Hecht, Exec Director of Marketing at ESM

After impressing each Shark (even Mr. Wonderful!) with incredible taste on the season 15 premiere of Shark Tank despite being so low in calories & sugar, GATSBY Chocolate has become a sensation for female athletes & fitness enthusiasts in 2024. In fact, GATSBY Chocolate already has been tagged in more than 1,000 posts in this year alone. Needless to say, The Cavinder Twins are a perfect fit for GATSBY Chocolate and represent the brand’s first ever NIL deal and celebrity partnership.

GATSBY Chocolate is available nationwide at Walmart, Sprouts, and other retailers as well as online through Instacart or Walmart.com. To learn more about GATSBY Chocolate, please visit www.gatsbychocolate.com or follow along on Instagram, Tik Tok & Facebook.

The Twins have one of the largest social media followings among collegiate NIL athletes and fitness influencers. With millions of followers across a myriad of platforms including Snapchat, Instagram, TikTok, YouTube, and others, they have established a significant online presence. In the last two seasons of their basketball careers, they were leading figures in college sports both on the court and in the boardroom. Their appearance in the Elite 8 of the NCAA women’s basketball tournament, coupled with endorsements and signing name, image, and likeness (NIL) deals with several companies such as Amazon, BuckedUp, Adidas, and WWE, showcased their prominence. Additionally, they co-founded Seoul Sisters through their ownership in Seoul Juice, a hydration drink that promotes wellness. They continue to expand their portfolio with strategic partnerships, including collaborations with brands like GATSBY Chocolate.