American Independent Business Alliance and Shop Indie Local, starts Nov. 1

The American Independent Business Alliance (AMIBA) launched its 2024 Shop Indie Local Holiday Campaign, presented by the American Booksellers Association. The campaign urges individuals to purchase more gifts and celebration needs from locally owned and independent businesses.

One-hundred-thirty independent businesses and networks from forty-one states and Canada have signed on as partners, pledging to organize neighboring businesses around the Shop Indie Local movement.

"Shop Indie Local Holiday partners raise awareness around the importance of supporting locally owned businesses," said Jen Risley, AMIBA Director of Operations. "Together, we inspire more of us to shift our holiday spending to independent businesses and amplify the local economy movement throughout North America."

Every dollar spent at a locally owned and independent business recirculates 2-4 times more dollars back into a community than a dollar spent at a non-local business. Those dollars represent a significant contribution to local jobs, taxes, and other community-building investments.

AMIBA invites all independent businesses, alliances, neighborhood associations, and local economy-minded business networks to join this campaign as partners. Partners bring their own local flair, using Shop Indie Local templates and incorporating events like Plaid Friday and Cider Monday (pro-local antidotes to the chain-centered Black Friday and "Cyber Monday") into their efforts.

The campaign also encourages businesses to employ the energy and resources of Small Business Saturday and Giving Tuesday as part of their season-long outreach. A partner invitation is available at amiba.net/call-for-partners-shop-indie-local-holiday-campaign.

Shop Indie Local occurs annually from November 1 to December 31. The campaign provides a gateway to resources that activate partners to spread this movement where they live. It also works to amplify each business network's efforts to promote buying locally throughout the campaign: https://amiba.net/sil.

About American Independent Business Alliance

The mission of AMIBA (amiba.net) is to build a strong local economy movement by supporting the growth and development of local business alliances and networks that are committed to:

Supporting local independent businesses in growing and thriving.

Building a strong local economy that is diverse, inclusive, and equitable.

Working to mitigate climate change and adapt to the damage brought on by global warming.