Adobe Summit returns 'in person' to Las Vegas

After several years of virtual-only events, the Adobe Summit Conference is finally making a return to an in-person format this week, March 21-23, in Las Vegas.

But those who prefer the virtual format need not despair because the San Jose, Calif.-based digital customer experience software provider will also host a virtual summit offering live keynotes, Sneaks, Innovation Super Sessions and access to more than 200 in-person sessions on demand after the event.

It's the start of spring and with the world emerging from the social distancing of COVID-19, last year’s virtual event focused on the need to “reimagine experiences.” This year, the summit event will focus on covering a wide range of trends and topics — including the future of customer experiences in the digital-first world, the metaverse and Web3 and strategies for building successful B2B and B2C brands.

Adobe Summit’s 2023 event will offer sessions on analytics for customer journeys, B2B marketing, collaborative work management, content that drives performance, customer data management, the developer ecosystem, omnichannel engagement and trends.

The conference will feature more than 200 in-person sessions and hands-on labs across 11 tracks with keynotes from Adobe CEO Shantanu Narayen and President Anil Chakravarthy who will present an exploration of the latest insights to help deliver profitable growth in your organization, along with executives from Eli Lily, T-Mobile and Prudential Financial.

More than 200 in-person sessions and hands-on labs across 11 tracks will be available at the conference, and keynotes will be given by Adobe executives and executives from Eli Lily, T-Mobile, and Prudential Financial.Aaron Sorkin will lead the inspiration keynote, and NFL stars Damar Hamlin and Peyton Manning will participate in "Inside the Huddle."Adobe Commerce Rockstar, a session designed to showcase technical excellence by developers, will be a brand-new offering at the event.Adobe recently reported record revenue of $4.66 billion for Q1 FY23, representing 9% year-over-year growth. Digital experience segment revenue was $1.18 billion, representing 11% year-over-year growth.

A lot to see and do when it come to Adobe Summit this week in Las Vegas.