Wimbledon inks a smartphone partner

OPPO — a leading global smartphone brand — has been announced as the first Official Smartphone Partner of The Championships, Wimbledon, through a partnership with the All England Lawn Tennis Club (AELTC). Partnering with one of the world's most renowned sporting events amplifies OPPO's global expansion, which has recently seen the company join forces with several global partners, as well as establishing its presence in the Middle East with a new regional hub in the UAE.

With an established strong pedigree of partnerships in global sports, including working with FC Barcelona and the International Cricket Council (ICC) as the official mobile phone partner, the new five-year relationship with AELTC marks OPPO's first move into tennis.

Speaking on the partnership, Alen Wu, OPPO Global Vice President, President of Overseas Business, said: "As a company we are committed to pushing boundaries and redefining standards when it comes to smartphones. In this sense, we are well-aligned with Wimbledon and its motto of 'In Pursuit of Greatness', which emphasizes our pursuit of delivering an exceptional smartphone experience to users around the world, as demonstrated by our latest Reno series, and by our earlier groundbreaking Find X. We are thrilled to be the first Official Smartphone Partner and first-ever Asian partner of The Championships, Wimbledon, and consider this to be a solid stepping stone on the pathway of our global expansion."

OPPO has its sights set firmly on the Middle East region, having selected Dubai as the location for the first international launch of the new OPPO Reno series, following the smartphones' introduction in China, where the brand is headquartered. This move confirmed the brand's commitment to the UAE market, as well as to the wider Middle East, within which it has pursued several partnerships with leading telecommunications providers such as Etisalat and Zain, amongst others. OPPO is committed to be a key contributor to the region's 5G ecosystem, and is helping to shape the next generation of connectivity through contributions in research, software and hardware development, and deep consumer insight.