Budweiser focuses on 'renewables' for Super Bowl ad and Atlanta
Budweiser, which switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines.
The 1-minute ad is set to Bob Dylan's "Blowin' in the Wind."
Bud's eco-friendly makeover is welcome to relief to those wondering how the Super Bowl impacts our environment.
"Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to renewable electricity," said Ricardo Marques of Anheuser-Busch.
"We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100 percent renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future," Marques added.
What's more, Anheuser-Busch agreed to offset the electricity used during Super Bowl week in the host city of Atlanta.
The brewer "will supply Atlanta's Super Bowl Host Committee with renewable energy attributes to power the equivalent of the city's energy consumption for six days.