Amazon becomes official retail partner for 'Shark Tank'

Through Launchpad on Amazon.

Amazon today announced that it is an official retail partner for “Shark Tank.” The new Amazon Launchpad Shark Tank Collection, available at www.amazon.com/launchpad/sharktank, highlights products seen on “Shark Tank,” including the Hatch Baby, Third Wave Water and Stasher, among others. This collaboration, which coincides with the premiere of “Shark Tank” season 10, provides an opportunity for successfully-funded Shark Tank startups and entrepreneurs to launch and showcase their products on Amazon.com . “Shark Tank” season 10 airs on Sundays at 9|8c on ABC .

“We are thrilled to be working with the popular ‘Shark Tank’ franchise, highlighting products from startups, entrepreneurs and small businesses,” said Jim Adkins , Vice President, Amazon . “The Amazon Launchpad program is all about empowering creators and inventors, enabling them to reach hundreds of millions of customers. By teaming up with ‘Shark Tank,’ we are making it fun and easy for fans of the show to discover a wide variety of unique innovations and cutting-edge products.” More than 70 products that successfully received funding from Sharks during seasons 1-9 are now available for purchase on Amazon.com , with products from season 10 and beyond to be featured in the Amazon Launchpad Shark Tank Collection in the future. All startups and entrepreneurs that Sharks have invested in will be considered for the Amazon Launchpad program. In addition, Amazon Web Services (AWS) is offering a $15,000 credit for cloud computing services to each eligible “Shark Tank” entrepreneur. “For the first time ever, ‘Shark Tank’ has a store on Amazon.com dedicated to helping our entrepreneurs scale their businesses and highlight top products from the show,” said Barbara Corcoran , Shark. “We are excited for the Amazon Launchpad Shark Tank Collection to bring products from our entrepreneurs to retail for customers and fans of the series.”

“Our first big break as a company came with ‘Shark Tank.’ It got us the attention we needed to attract a wide audience,” said Ann Weiss , CEO of Hatch Baby. “Working with Amazon Launchpad feels like our second big break. We’re lucky to work with a team that understands the unique challenges facing entrepreneurs and who specifically supports and provides us with what we need to grow our business.”