Adobe goes 'Behind the Shot' for Match Madness at Summit

One of the best on-site activations at a large-scale tech show was Adobe's March Madness activation at Adobe Summit 2018.

Not only was there an on-site half-court, but also pop-a-shots, referees and shot analytics were provided when you finished shooting. Make shots and get received personalized analytics, right from Adobe, emailed in real-time.