NFL making use of the off-season to deliver personalized experience to fans
Just like NFL teams use the off-season to study their strengths and weaknesses, the NFL itself is similar to other brands in that its...
#HackTheBracket for a March Madness win with Adobe Analytics
Athletes are always looking for an edge, just like college basketball fans are when filling out their NCAA Tournament brackets. With...
Adobe goes 'Behind the Shot' for Match Madness at Summit
One of the best on-site activations at a large-scale tech show was Adobe's March Madness activation at Adobe Summit 2018. Not only was...
Adobe Summit news as Adobe and Microsoft bridge a gap to China
First big news out of Adobe Summit as Adobe and Microsoft’s extend a partnership into China to help local brands deliver personalized...
Adobe and Microsoft 'Lovefest' at Adobe Summit
Two tech giants are working together to create digital marketing solutions. Adobe Summit provides an opportunity for people to attend and...
