

myFirst CareBuds Max, headphones kids will love
Are you ready for some headphones your kids will love? Designed specifically with travel in mind, balancing safety and comfort for both kids and parents. Under $40. The myFirst CareBuds Max Safety on the Go Dual volume limits (85dB for everyday safe listening and 94dB for louder environments like airplanes) to help protect developing ears. Environmental Noise Cancellation for clearer calls, so parents and kids can connect without background distractions. Smart Transparency Mo


Technology helps identify the best play callers in college football
RII Sports Technology announced its annual 2025 Graphite Award winners recognizing the most efficient offensive and defensive play caller in each Division I football conference. Each year RII Sports Technology analyzes play-by-play data for all Division I FBS football programs and assesses the degree to which offensive and defensive play callers make decisions that best align their team’s strengths with their opponent’s weaknesses. This assessment is quantified in a Play Call


Glass LED court to debut at Big XII Tournament
The Big 12 Conference and ASB GlassFloor has introduced a state-of-the-art full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men’s and Women’s Basketball Tournaments this March at the T-Mobile Center in Kansas City. The Tournaments will mark the first time ASB GlassFloor’s LED court technology will be used for official competition in the United States, representing a significant milestone in the modernization of college athletics. Beyond its use at th


Goodyear launches a new collector's playground
The brand is celebrating with a modern-day treasure hunt for prizes, including a once-in-a-lifetime experience aboard the iconic Goodyear Blimp A new way for consumers to experience the company, its brands and its 128-year legacy. Goodyear's The Vault is an online marketplace where consumers can explore and purchase a curated collection of historic artifacts, signed memorabilia, limited-edition merchandise and once-in-a-lifetime experiences. Goodyear introduces an entirely ne


iHeartRadio expands sports portfolio with International Flag Football
iHeartRadio is stepping further into the fast-growing world of flag football. The audio giant has been named official media partner of the International Flag League, formerly USA Flag, in a deal designed to expand the sport’s reach through broadcast, podcast, digital and social platforms. The partnership aims to amplify athlete stories and fuel global growth.


Niche sports showing success in podcasts
The sports podcasts driving the most advertising sales aren’t necessarily the ones covering the NFL, NBA, or MLB. Instead, niche shows focused on motorsports, fantasy sports, golf, and other participatory activities are delivering stronger results for marketers, according to new rankings from podcast ad agency Oxford Road. The findings come from Oxford Road’s ORBIT (Oxford Road Benchmark Intelligence Tool), which analyzed more than $1.6 billion in podcast advertising spend ac












