Bridgestone says 'Straight Distance' with new e6 SOFT

This week, I received word and a box of balls to prove that Bridgestone Golf is unveiling their new e6 series, the first and only balls designed for "Straight Distance." I love seeing the words "straight" and "distance" in the same sentence, but how is this possible?

Per Bridgestone Golf:

Developed using data gathered from more than 2 million in-person and online ball fitting sessions, the e6 series is the company’s most popular ball because testing proves it is 9 yards longer and 31% straighter than leading competitors. The new models improve upon this heritage and offer players the choice to select a feel that suits individual preference. In fact, I'm getting an early look at these new balls. The new e6 SOFT and e6 SPEED series golf balls get to retail partners in select warm weather markets and on bridgestonegolf.com beginning November 1, with nationwide roll-out coming in early 2017. Features: e6 SOFT provides wonderful feel throughout the bag, reduces driver spin for longer distance and optimizes launch with irons/wedges for superior stopping power e6 SPEED delivers explosive initial ball velocity for incredible straight distance Both models feature new Delta Dimple Technology, minimizing air resistance to further enhance distance and accuracy

Separating Bridgestone from all other ball manufacturers is the company’s unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the e6 SOFT and e6 SPEED series ($28.99 per dozen).

I for one, have seen the Bridgestone ball making process first-hand and know what kind of diligence and precision goes into making these balls and as a user of Bridgeston golf balls, it's appreciated.

“We’ve learned through years of conducting fittings that the vast majority of golfers are using a product that is detrimental to their performance,” says Adam Rehberg, Golf Ball Marketing. “Few generate the speed necessary to make the Pro V1 or other Tour balls perform optimally, and the results could be dramatic losses in distance and accuracy. The new e6 series is precisely designed to provide longer and straighter shots.” Bridgestone offers a ball for every golfer.

There is the B330, B330S, B330RX, B330RXS, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com. “We are the clear industry leaders in ball fitting, our team has measured millions of swings with all types of golfers and captured data on their performance needs,” says Elliot Mellow, Marketing Manager of Ball Fitting. “Unlike competitors, we are not advocating that most amateurs play a Tour level ball, rather we designed the new e6 series to benefit the widest variety of players. In fact, 83% of golfers show a performance gain when switching from Pro V1 to e6.” Bridgestone’s professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau, and LPGA Tour stars Stacy Lewis, Paula Creamer, and Karrie Webb.